Another means of attracting customers is that of promoting the American way of being, embodied in a great purchasing power revealed by the large amounts of goods that can be bought in the Wal-Mart stores. Additionally, the American sentiment is preserved through the Wal-Mart greetings and the cheerful staff.
A proven advantage Wal-Mart has over its competitors is the abundance of financial resources. Yet, it is the means in which the company invests this money that creates comparative advantages. Such a means is the sustained investment in Information Technology. Wal-Mart uses IT applications at all levels of corporate affairs with the stipulated aim of increasing operational efficiency. The technologies they use support better customer relations; improve inventory management; enhance customer safety; reduce...
And these are just a few of the technological applications at Wal-Mart.
All these gains did not however come free and a price had to be paid in order to allow Wal-Mart to sell its products at the lowest retail prices on the market. On several occasions, customers have complained about the poor quality of the customer service at the store. From the store's perspective, such a service exists and has been instead to ensure the satisfaction of the customers. Yet, from the standpoint of several customers, its utility is minimal. Clients often complain of the quality of the products or the rudeness of the staff members.
Reference:
2009, Wal-Mart Website, http://www.walmart.com / last accessed on January 25, 2010
